CREATIVE & CONCEPT & VISION & BRAND & MEDIA PLATFORMS & ART& STYLE & FORMAT & LAYOUT & DESIGN & CHARACTER & FONT & TYPOGRAPHY & IMAGE & PHOTOGRAPHY & FILM & FREELANCE TALENT & TEXT & TAG LINE & SLOGAN & POSITIONING & TRANSLATION &ADAPTATION & EDITING & PUBLISHING & STRATEGY & RESEARCH& DEVELOPMENT & MARKETING & MEDIA & PROMOTION & P.O.P. & ADVERTISING & BROADCAST & STORYBOARDS & SEARCH ENGINE OPTIMIZATION & DIGITAL & SOCIAL & MEDIA & PRE + POST PRODUCTION
di-rec-tion (noun)
the management or guidance of someone or something.
“under Joyce's direction, her clients enjoy exceptional creative design, clear and concise copywriting,
and strategic marketing to reinforce their brand awareness and identity.”
Hello,
I'm Joyce Laird, an award winning creative director, art director, and copywriter living in Montréal.
Creating 'the big idea' is what I do best: from concept to execution. In print, broadcast and online.
Although traditional print is a passion, I develop original, creative strategies for digital channels & e-commerce platforms
designed to reach beyond the ever-evolving communication landscape.